Client
DIY with Emma

Emma Downer is the founder of DIY With Emma, a multi-award-winning business that helps people feel confident tackling home maintenance and DIY projects. Since launching in 2020 during the UK’s first lockdown, Emma has built a community of over a million followers and created more than 2,000 free, easy-to-follow tutorials that have been viewed over 250 million times.
As a self-taught first-time homeowner, Emma understands the challenges of DIY and breaks down complex tasks with humour and clarity. Her inclusive approach welcomes everyone, regardless of age, experience, or skill, and her signature superhero costume brings a fun twist to her content.
Emma has worked with brands such as Disney, Pinterest, and TikTok, and her expertise is regularly featured on platforms like BBC 5 LIVE and BBC News. Beyond tutorials, she has launched DIY kits, a beginner-friendly home maintenance course, and “Pockets,” a workwear line designed for women.
Emma has recently filmed for Channel 5’s ‘Shop Smart, Save Money’ which will be on our screens soon.