Client
Tyrone Brennand
Tyrone Brennand is a renowned fitness coach, author, entrepreneur, and mentor whose journey from adversity to influence has inspired thousands. Raised in a challenging environment, Tyrone faced emotional and social struggles that left him feeling like he’d been written off early in life. But using fitness and self-development, he rebuilt his life and this drive became the foundation for his life’s mission: to help others transform through health, discipline, and mindset.
In 2014, with the support of The Prince’s Trust, Tyrone founded Be The Fittest, a premium personal training and wellness brand, blending strength training, yoga, and mental resilience.
He became a Reebok ambassador, featured on TV shows including MTV’s Beach Body and BBC’s Go Hard or Go Home, and has trained high-profile celebrity clients. In 2015, he also worked alongside boxing legend Manny Pacquiao and supported astronaut Tim Peake during his London Marathon run from space.
In 2021, Tyrone launched his first book, Be The Fittest, a 12-week programme that empowers readers to transform both physically and mentally, and created a thriving online fitness community, offering structured home workouts, meditation, nutrition, and yoga practices to a growing global audience.
But Tyrones proudest achievement lies in his Be The Fittest Mentorship Programme, offering free coaching and guidance to young people who, like him, have experienced difficult upbringings. Through one-on-one mentoring, he helps them build confidence, adopt healthy habits, and pursue careers in the fitness industry.
Tyrone is also a dedicated board member of The King’s Trust Rise Campaign, helping fund and support initiatives for young entrepreneurs from underprivileged backgrounds.
Today, Tyrone continues to expand his impact through wellness retreats, motivational speaking, and community work.